Functional Promotional Art - Be ingenious
Being a conscious company is like working smarter not harder. For example, why would you put time and money into a promotional object unless it provided multiple benefits. In Permaculture it's stacking functions. Working with design principles such as permaculture takes you into thinking in whole systems, thus creating more efficient systems in your projects. Take for the example, hiring an artist, such as Theresa Redinger to provide a low tech music amplifier for a store, this in turn created much intrigue and promotion featuring the idea of low tech speakers, made from recycled materials, the talent of the artist, and free publicity for the store. This story illustrates utilizing many angles to work for your goals, while letting one's values of supporting local artists and recycled materials shine through and additionally having this reverberate and speak for itself so much that your company reaps the benefits. This is an example of how style and sustainability works in the right hands.